Reviving AME Ultrasounds:
From Legacy Struggles to Self-Managed Lead Generator
How Codegreen Group transformed a dysfunctional medical equipment website into a thriving Shopify-powered lead generation machine, achieving 300% traffic growth and 20+ warm leads per week.
Executive Summary
AME Ultrasounds (Absolute Medical Equipment) faced serious challenges: their previous website was dysfunctional, dependent on an unavailable developer, and failing to generate inbound leads or sustain SEO performance. Codegreen Group stepped in, migrating AME's site to Shopify with a modern, scalable setup.
Within 60 days post-launch, AME achieved:
- 10,000 unique visits in 30 days (with ~300% month-over-month growth)
- 20+ warm leads per week via forms, quotes, and product inquiries
- Complete content autonomy without vendor lock-in
The Problem
Legacy Site Dysfunction & Dependency
- • Performance, usability, and stability issues (broken links, slow pages, poor UX)
- • All updates required reliance on a single developer, now unavailable
- • AME lacked flexibility and control over their own web presence
Collapse of Inbound Generation
- • User engagement and trust dropped with deteriorating site
- • Organic visibility shrank due to structural issues and content stagnation
- • Inbound leads dwindled or ceased entirely, hampering business growth
Inefficient Cost & Management Model
- • Routine updates required developer time and cost
- • AME was dependent on external help for even small edits
- • Slow turnaround on minor content changes or new product additions
The Solution
Modern, Manageable Platform
Migrated to Shopify to leverage stability, ecosystem, and maintainability
Improved SEO & Visibility
Addressed technical SEO, content strategy, and site structure
Content Autonomy
Enabled non-technical AME staff to manage content, products, and pages
Lead Generation Focus
Transformed site from brochure to active lead generator
Goals & Desired Outcomes
During scoping and planning, Codegreen and AME aligned on clear objectives that would measure success by traffic growth, lead volume, conversion rates, content throughput, and reduction in dev dependency.
| Goal | Description |
|---|---|
| Modern, manageable platform | Migrate to Shopify to leverage stability, ecosystem, and maintainability |
| Improved SEO & visibility | Address technical SEO, content strategy, and site structure |
| Lower ongoing cost & reliance | Reduce need for external developer input for everyday operations |
| Content autonomy | Enable non-technical AME staff to manage content, products, and pages |
| Faster change cycles | Ensure product updates, promotions, landing pages can be launched rapidly |
| Better UX & conversions | Create intuitive, trust-building user journeys, especially for lead capture |
| Generate qualified leads | Use the site not just as a brochure, but as a lead generator for AME's offerings |
Approach & Implementation
Below is how Codegreen executed on this project in collaboration with AME, transforming their digital presence through strategic planning and modern technology implementation.
Discovery & Audit
We conducted a thorough technical audit of the existing site—fixing broken links, evaluating page speed, and assessing information architecture and content gaps. We mapped critical user journeys, prioritized the highest‑impact product lines, and documented baseline metrics to benchmark improvements after migration.
Shopify Migration
We selected Shopify for its stability, rich ecosystem, and extensibility. We built a modular, reusable theme that covers all key page types and integrated lead‑capture and analytics tooling so the team can make data‑driven decisions from day one.
SEO & Content
We implemented a clean URL structure with the necessary redirects, optimized meta tags, headings, and internal linking, and executed a focused content plan aligned to priority keywords to strengthen relevance and visibility.
Lead Capture
We embedded high‑intent lead forms across relevant pages, configured end‑to‑end conversion tracking and analytics, and set up automated follow‑up workflows to accelerate responses and nurture prospects effectively.
Self-Management
We delivered a low‑overhead theme the team can manage independently, trained non‑technical staff, and enabled streamlined content and product updates without ongoing developer dependency.
Outcomes & Results
Within 60 days post-launch, AME achieved remarkable results that transformed their digital presence and business operations.
Additional Achievements
SEO Metrics Improved
More indexed pages, rising rankings for relevant terms, and increased long-tail organic traffic
Better User Experience
Lower bounce rates, higher page engagement, smoother navigation, faster page loads
Cost Reduction
Overall reduction in maintenance costs and less reliance on external developers
Staff Empowerment
Non-technical staff gained ability to add products, edit pages, and run promotions independently
"Working with Codegreen, we finally have a website we can evolve ourselves. We added product lines, tweaked pages, and saw a surge in inbound leads in just weeks."
Lessons & Best Practices
These outcomes confirm that migrating to Shopify, combined with intentional design and client enablement, can turn a struggling site into a scalable lead engine. Here are the key insights from this transformation.
Key Success Factors
Choose platforms with extensibility and ecosystem maturity
Why it matters
Shopify's app ecosystem and built-in manageability make it easier to support evolving needs.
Plan redirects and SEO preservation early
How we handled it
To avoid losing search equity, we mapped content and ensured proper redirects with solid SEO foundations.
Empower non-technical users from day one
Tactics
UX and training ensured staff could manage content and products without dev support, avoiding lock-in.
Implementation Insights
Design for conversion, not just aesthetics
What we did
We embedded lead capture elements, CTAs, and flow mapping directly into the designs.
Iterate fast and use data
Playbook
Launch core features, then refine with analytics, feedback, and A/B tests.
Maintain open feedback loops with client
How it helps
Regular check-ins and flexible prioritization keep improvements aligned with outcomes.
Ready to Transform Your Digital Presence?
Like AME Ultrasounds, your business deserves a website that works for you, not against you. Let's discuss how we can turn your digital challenges into growth opportunities.